My Visual Narratives
“Great design is more than aesthetics—it’s a conversation, an experience, and a lasting impression. My work bridges strategy and creativity, crafting campaigns that not only captivate but connect. From branding to experiential activations, every project is driven by purpose, innovation, and an intuitive understanding of the audience. Explore my portfolio and discover how design transforms ideas into impact.”
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Harry Rosen – "Tailored for Life"
Harry Rosen has long been known for luxury menswear, but younger professionals saw it as a "special occasion" brand. This campaign redefined custom suiting as an everyday essential—for work, social, and travel.
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Jolly Rancher – "Flavor That Sticks"
Jolly Rancher is all about bold, long-lasting flavors. This campaign brings that essence to life with a fun, interactive brand experience that keeps consumers engaged—just like the candy itself.
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OREO – "Play with OREO"
OREO has always been about playfulness and nostalgia. This campaign reimagined that spirit through a multi-platform activation that encouraged consumers to interact, create, and share.
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People’s Jewellers – "No Regrets"
Helping men feel confident in their engagement ring choice through a stress-free and supportive experience. This campaign used relatable moments, in-store consultations, and real proposal stories to build trust and reduce purchase anxiety, especially during peak proposal seasons, resulting in increased engagement and brand loyalty.
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Lululemon – "From AM to PM"
Creating a campaign that positions Lululemon as the all-day apparel solution for busy women balancing work, fitness, and social life. Featuring lifestyle ads and influencer-led styling series, the campaign showcased Lululemon’s versatility, reinforcing its status as a brand for both active and everyday wear.
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Kibbles ‘n Bits – "The Bond That Lasts"
Celebrating the emotional connection between dogs and their owners, this campaign showcased heartwarming memories shared through playful visuals of dogs and their families. By highlighting the bond built over shared moments, Kibbles ‘n Bits created a compelling narrative that deepened emotional engagement with pet owners, reinforcing the brand’s position as part of those cherished memories.